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An individual may choose to give away or trade personal data in the cloud, but it should be an informed choice. One task of an effective regulator is to facilitate the education of consumers on the risks to privacy and to their personal data when using cloud services.
However, can policy-makers, regulators and business work together to promote cloud literacy?
What if an individual has knowingly provided personal data, and no longer expects the information to remain private? Should policy-makers step in to protect such personal data?
The chapter discusses cloud services and their economic and social benefits, current privacy and data protection regulation as applied to cloud services, and the effectiveness of current regulation and enforcement to preserve privacy.
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